Earlier this week, Google's much anticipated web browser Chrome was made available to the Internet-using public. This new browser seems to be the top headline in information technology news and is actually being promoted by a viral comic book that is sweeping webspace. What you may not know is that this new release is just the latest event in a long-standing rivalry between Google and the computer giant Microsoft. There has been intense competition and friction between Microsoft and Google in recent years and Google's Chrome is just the latest development.
This seems to be a very revolutionary step for Google. For the last several years, Google has been the premier name within the search engine and web services industry. However, we could now be witnessing Google's breakout into the realm of web browsing and other applications. It seems Google has made an excellent business decision in releasing Chrome just as Microsoft is priming itself to make Internet Explorer 8 available. As the standoff between Google and Microsoft continues, the well-timed release of Chrome could help chip away at some of Microsoft's market share. Also, the fact that Chrome is free only adds to their market-penetration potential. In my opinion, Microsoft has far too vast of a hold on an industry that benefits from diversity, innovation and variety between technologies. While this web browser appears to be largely combating Microsoft's hold on the PC-using market, it would probably be in Google's best interest to make Chrome available to Mac users as soon as possible. These upcoming weeks will be crucial in proving Chrome's legitimacy as a web browser and as an innovative way to experience the web. Who knows, we could be on the brink of a slow Internet Explorer phase-out.
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