It seems that this is somewhat unfamiliar and uncharted territory for Apple. Apple is often touted as a brand that is so easy to use and has such few problems. This is probably why Apple has been so quick and careful with its update, because they want to avoid diminishing pieces of their valuable brand equity. As an Apple Macbook owner and an iPhone user, I can say that I am very satisfied with Apple's response to these problems. After installing the update to my iPhone a few days ago I have seen noticeable improvement in the problem areas the update was designed to fix. I have had easier and quicker syncs, better battery life, and definitely more seamless application use. Ever since Apple essentially "unlocked" their device by making third-party applications available, there have been many glitches and often complete crashing of certain programs. After this update I have experienced none of these problems and I am very pleased in Apple's reaction and correction to some of the new complications with the iPhone. Count on nothing but the best from, in my opinion, one of the best technology companies in the market today.
Wednesday, September 17, 2008
Apple Updates Its iPhone Software
Last Friday, Apple released an update to the iPhone's operating software to help correct some of the bugs and glitches that were being reported by iPhone users. This new update was designed to create a more seamless operation of the iPhone, allowing for easier sync with the dock computer, fewer dropped calls, improved battery life, and smoother application operation. Additionally, the update is also supposed to improve email reliability, an important correction as the iPhone is entering the world of commerce and business more and more. On Internet forums and other similar media, it seems that the new update is receiving positive feedback and is correcting most of the problems that it set out to fix.
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This is not suprising from Apple, but I wonder if thier new updates are going to be able to keep their competative advantage above the rest of the competition. Hopefully because I would love to see the iPhone continue to be the top seller.
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